Watermarking2 min read

What is invisible watermarking?

Invisible watermarking hides a mark in an image, PDF or video that a detector can read later. How it works, how it compares, and what a match means.

In this guide

A watermark inside the content

An invisible watermark hides a signal inside an image, document or video, with no visible stamp. A matching detector can read it later. Using that signal to trace a copy is called forensic watermarking.

Three ways to mark a file

Three ways to mark a file
MethodWhat it doesKeep in mind
Visible watermarkShows a name or logo on the work.It can be cropped or edited out.
File metadataStores details such as a creator’s name alongside the content.Apps can remove it when saving or sharing.
Invisible watermarkCarries a hidden signal in the content itself.Reading it needs a compatible detector; edits can affect recovery.

From a shared copy to a record

With Etchv, the same workflow covers supported images, PDFs and short videos.

Mark
Send a file and a unique reference for this copy. Keep names and emails in your own system.
Save
Save the watermark ID with your record of who got the copy. Share the file Etchv returns.
Find
When a copy turns up, send it to Etchv to detect the watermark. Look it up in your records.

Use a different reference for each copy. The same reference always gives the same watermark. Detection returns the watermark, not your original data.

Test what happens after sharing

Etchv checks the watermark in the finished file before returning it. Later crops, compression, screenshots or edits can weaken the watermark. Test the versions people actually see, including files downloaded from the platforms you use.

Read a match in context

A match points to one copy’s record. It doesn’t tell you who shared the file or prove who owns it. Use access logs and other evidence for that.

No match leaves the question open. The file may never have been marked, may have been changed too much, or may carry another system’s watermark. For PDFs and videos, check the result for each page or frame too.

Choose the record you need

Keep a delivery record to investigate leaks, a license record to check how a photo is used, or a creation record for AI images. Etchv checks files you send it. It doesn’t search the web or block sharing.

Your privacy, your choice

We use essential cookies to keep Etchv working. Optional analytics helps us improve the site. Analytics is on by default; you can turn it off in preferences. PostHog loads only if you accept all. Privacy policy

ETCHV

Privacy preferences

Choose what you allow on this browser. Analytics is enabled by default. You can turn it off, and change your choice at any time.

Essential

Always active

Supports secure sign-in, account sessions, site security, and remembering your privacy choice. These are needed for Etchv to work.

Analytics

Helps us understand visits and improve the website using page-view and device statistics, which do not use cookies. PostHog also measures visits and campaigns and may set cookies; it loads only after you save a choice with analytics on. Turning this off stops future analytics events.

We do not load advertising scripts. Meeting calendars load only when you open them. These preferences do not change your account, watermarking requests, or asset storage.

Your choice is remembered for 180 days on this browser. Privacy policy